Why ERP and B2B SaaS Products Continue to Struggle with Poor UI Design
In an era where sleek, consumer-focused apps set the bar for usability, many large enterprises continue to struggle with poor UI design…
Read on Medium↗Product Designer — Jakarta, ID
Selected Work
A standardized digital prescription enabling 8,000+ small pharmacies across Indonesia to redeem medication clearly and quickly.
A cross-border health portal that lets Saudi doctors read an Indonesian Hajj pilgrim's medical summary in seconds — no login, no app, scanned from a QR code.
International vaccine certificates people can open, show, and go — designed for travel-day stress.
What I do
Interviews, usability testing, and journey mapping — understanding users and their context before drawing a single screen.
End-to-end flows, wireframes, and polished UI for web and mobile — turning complex business flows into effective solutions across industries.
Certified accessibility practice — designing products that work for everyone, tested with Stark and WAVE.
Turning dense, complex data into dashboards and charts people actually read — clarity over decoration.
Stacks & Tools
Journal
In an era where sleek, consumer-focused apps set the bar for usability, many large enterprises continue to struggle with poor UI design…
Read on Medium↗
Designing a user interface requires powerful tools that enable designers to create, prototype, and collaborate efficiently…
Read on Medium↗
In the rapidly evolving digital landscape, the integration of AI into various industries has sparked debate about its potential impact…
Read on Medium↗Kind words
“Bayu turns complicated, regulated healthcare flows into designs pharmacists actually enjoy using.”
“Structured, fast, and obsessed with real user problems — our design-to-dev handoffs have never been smoother.”
“He revamped both our websites and mentored the whole team on SEO along the way. Traffic — and confidence — went up.”
Copyright © Bayu Alpiansyah, 2026