Why ERP and B2B SaaS Products Continue to Struggle with Poor UI Design
In an era where sleek, consumer-focused apps set the bar for usability, many large enterprises continue to struggle with poor UI design…
Read on Medium↗Product Designer — Jakarta, ID
Selected Work
A standardized digital prescription enabling 8,000+ small pharmacies across Indonesia to redeem medication clearly and quickly.
Designing key features for a national health app serving 1M+ users — vaccine certificates, smartwatch integration, and pregnancy screening.
International vaccine certificates people can open, show, and go — designed for travel-day stress.
What I do
Interviews, usability testing, and journey mapping — understanding pharmacists, patients, and users before drawing a single screen.
End-to-end flows, wireframes, and polished UI for web and mobile — from government-scale systems to landing pages.
Certified accessibility practice — designing products that work for everyone, tested with Stark and WAVE.
Turning dense health data into dashboards and charts people actually read — clarity over decoration.
Journal
In an era where sleek, consumer-focused apps set the bar for usability, many large enterprises continue to struggle with poor UI design…
Read on Medium↗Designing a user interface requires powerful tools that enable designers to create, prototype, and collaborate efficiently…
Read on Medium↗In the rapidly evolving digital landscape, the integration of AI into various industries has sparked debate about its potential impact…
Read on Medium↗Kind words
“Bayu turns complicated, regulated healthcare flows into designs pharmacists actually enjoy using.”
“Structured, fast, and obsessed with real user problems — our design-to-dev handoffs have never been smoother.”
“He revamped both our websites and mentored the whole team on SEO along the way. Traffic — and confidence — went up.”